Broadleaf was founded on a simple principle: to be a true partner in growth, not just a financing provider.
Equipment financing doesn’t have to feel transactional, and it shouldn’t be complicated, confusing or opaque. Broadleaf Financial Group exists to do things differently. We are not a traditional lessor; we are problem-solvers who use our expertise in strategic leasing to help our customers achieve their operational, financial, and growth goals.
We prioritize long-term partnerships over one-and-done transactions, transparency over fine-print, and taking care of our customers over closing a deal.
Our goal is to make financing your equipment so simple and efficient that it becomes invisible, allowing you to focus on your business while we handle the rest.
Our Approach
We deliver results by driving shared clarity and communicating proactively. We never assume what matters most to our customers. We ask, ensuring a seamless experience with zero surprises.
Our consultative approach comes with institutional stability. Broadleaf is backed by Wafra, a global alternative investment manager, giving our clients the stability of an established financial partner without the rigidity of a traditional lessor.
The Broadleaf Standard
Let's Find the Right Financing Solution
Whether that's FMV leasing or a structure built specifically for your deal, let's talk about what fits. Evaluate an upcoming project, benchmark your current lease terms, or just start the conversation.
